When it comes to legal and business writing, phrases such as “agreement was entered into” are commonly used to describe the terms of a contract or understanding between parties. However, from an SEO perspective, this phrase can be problematic and may negatively impact the visibility and ranking of your content.
The issue with “agreement was entered into” is that it is a passive phrase. Passive voice is a writing style where the subject of the sentence is not the doer of the action but rather the recipient of it. In this case, “agreement” is the subject and “entered into” is the action, but it is not clear who or what performed the action. This lack of clarity can make your writing less engaging and harder for search engines to understand.
Search engines like Google prefer active voice writing, where the subject of the sentence is the doer of the action. This type of writing is more direct and easier for algorithms to parse. Using active voice also makes your writing more engaging and appealing to readers.
So, instead of using the phrase “agreement was entered into,” try rephrasing it to be more active and specific. For example, you could write, “The parties signed a contract on the terms of their agreement” or “The two companies reached a mutual understanding after negotiations.”
In addition to using active voice, another way to improve the SEO of your writing is to include relevant keywords. When writing about legal or business topics, it is important to think about the words and phrases that people might search for when looking for information on that subject. Including these keywords in your writing can help search engines identify your content as relevant and authoritative.
In conclusion, while phrases such as “agreement was entered into” may be common in legal and business writing, they can negatively impact the SEO of your content. By using active voice and including relevant keywords, you can make your writing more engaging and easier for search engines to understand. So, next time you`re writing about a contract or agreement, try to be more specific and active in your language to improve your SEO.